Building Brand Image through Shoe Packaging

When shopping for shoes, you can easily find a store that is selling fantastic footwear in very affordable price, however, not so many shoe stores has a creative way to package it.

Shoe retailers and designers often focus on the design, quality and uniqueness of their wholesale women’s shoes but most of the time neglect to take into consideration the packaging of their items. Frequently, businessmen think they do not it to sell their products on a retail shelf. They often conclude that customers don’t really care because they are really just after what’s inside the packaging.

However, when you start to understand that shoe packaging can do so much more than keep the products handy for customers; you will definitely start to give importance to the shoe boxes, shopping bags, or even the tags that you put on your items.

image credit: designweek.co.uk

Communicate with Your Customers

Boxes and shopping bags are more than just a packaging that holds the shoes you sell. The graphic imagery and the textual message on the box can send out a message to your customers. It reinforces your brands image and makes communicating to your target market easier. Aside from that, a shopping bag with your logo on it serves an instant advertising to those who haven’t been to your shop yet.

Keep Customers Coming Back for More

Most of the time, customer can get the same wholesale women’s shoes you sell elsewhere, perhaps in much cheaper price. But if you give them a shopping experience that is above the rest, they will surely be coming back for more. Putting your products in a creative and quality packaging gives the impression that you are giving importance to the needs and wants of your customers. As a result, brand loyalty is easily established and your brand will start to be known through recommendations and reviews.

Get Ahead of the Competition

If your store is located in a shopping mall where there is a couple of shoe stores selling the same thing or even offering the same level of customer service, the next thing that can give you an edge against competitors is the packaging. A well thought packaging can help establish brand recall.

Make Shopping More Convenient

Shoes are often bulky and difficult to carry especially when you’re going around the mall from one store to another. Go extra mile on your customer service by giving your patrons a comfortable and unforgettable shopping experience. Encourage them to buy in bulk by and assist them in carrying their shopping bags. Also train your staffs on how to carefully pack shoes and ensuring that all their items are complete and in high quality.

Use your packaging not just to keep items together but also to create an image that will make your brand known in your field. Determine if you’re packaging is projecting the proper image and sends out good impression. If not, maybe it’s time to assess your packaging and work on some improvement.