Advertising Your Wholesale Shoes the Wrong Way

If your wholesale shoes business needs to be more known, then advertising is definitely a good step to realize that. But then, you should also know that promoting your business through ads can be a costly venture. Thus, you’d need to be wise and avoid practices that would only waste your financial resources, as well as your efforts and time.

Here are three factors that you would need to take note of and avoid when opting to advertise your wholesale shoes business:

•    Using passive media such as newspapers to reach new markets.

New markets can be reached by radio, TV, and the internet, not by non-intrusive media. It is a misconception that in order to reach wholesale markets, you would need to go more business-like and formal, and thus go to passive media. Getting in touch with wholesale businesses through more interactive media could be just as effective, if not more effective, than passive media.

What makes interactive media very effective in this respect is the way it can be personalized or customized to better reach the subject with a more emotional punch. Interactive media are very effective nowadays since competition is so fierce that media that does the distance usually wins.

•    A single ad for an entire campaign.

An ad and a campaign are different.  Companies should know what they want. A campaign should involve various aspects and media, while ads concern themselves with just that – ads. With a campaign, ads, email marketing material, blog posts, and other media are involved.

If your campaign only involves one kind of ad, then you are doing advertising the wrong way, definitely. You need to diversify your print ads, social media ads, and other material. Otherwise, your investment in a single ad would be wasted. Adding a lot of creativity would be dollars well spent.

•    No seasonality with ads.

People are always more attracted to timely ads. There is a wide variety of wholesale shoes, a good number of which are fitting for particular seasons. Thus, you need to advertise these models, seasonally only. Advertising boots during the summer or sandals during December is a lot of wasted effort.