‘Tis the Season for Jewelry Hunting

Aside from the opportunity of meeting up with family and friends during the Thanksgiving and Christmas holidays, the next best thing about this holiday comes the day after wherein most stores hold a huge sale for all items.  This is more known as Black Friday. People look forward to this day as huge discounts are given out to clients and most items have marked down prices. Even those in the earring display holders can be bought for a fraction of the original price.

Online retailers also have a day full of action all to themselves with Cyber Monday, and then, there’s the countdown to December 25, which means all stores will practically still be on sale the entire month of December, or at least until everybody is on the hunt for the perfect holiday present to give to their loved ones.

Black Friday usually signifies the start of the holiday shopping season. Of course, practical people take advantage of this to be able to purchase gifts for their loved ones at a low price. They are able to stretch their budget because of the marked down prices of the items.  There are people who find this day until Christmas the perfect opportunity to purchase jewelry for their loved ones.

Besides, isn’t December the 2^nd most popular month when it comes to engagements and weddings? So, as a shopkeeper, it is not enough to keep your earring display and necklace display stands just interesting. You need to seize the opportunity and make sure you get some window shoppers flash out their plastic and make your cash register go ca-ching!

Here’s some advice on how to get those customers swarming to your jewelry business:

Compute the best discount rate

This is the time to have a sale, so be prepared to give out the best discount rate for your clients. Consider your inventory and how much you are allowing to let go to get more of your products’ volume moving. Remember, even if your profit margin is only low, if you have sold out on an item, your gains might add up to a pretty neat sun.

Conceptualize a promo

You can go for the buy 1 take 1 item or 50% off on the next item purchase strategy. This is best for those who want to get rid of excess inventory.

Go online

You can do promotions online for your earring display as this is also a place where people go shopping as they prefer to do it in their homes. Moreover, you may profit because there’s less overhead costs (salaries for employees, utilities to be paid for an actual store).

Consider these suggestions, but of course, you have to make sure that your necklace and earring display windows sparkle and shine to attract more people to your store!