The first way to get customers into buying sunglasses on
your store is to capture their attention. While a 20% off sign outside your
display window may automatically get people’s attention, there are other
creative ways to increase the popularity of your store. If you’re thinking of
ways to boost sale, why not try rearranging your display and buying new
sunglasses stand for better shopping experience?
In a highly competitive environment, being innovative and
creative when it comes to displaying your items may give you an edge against
other competitors. If you have these skills you can arrange your display in
such a way that fits your target market.
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| image credit: simon.com |
Attractive Display
Sunglasses for women should be displayed in a different way
than those that are for men. Men like to see things in a simple and organized
manner while women would enjoy variety of colors and style for their
sunglasses. Choose a display rack that may attract people into engaging with
your products and eventually purchasing it. You can purchase different display
rack from wholesale sunglasses store online and even research on fun and
creative ways to display your products.
Costumer Convenience
Aside from being attractive, you should also consider the
convenience of your customers when they are buying their sunglasses. Arrange
your store in such a way that will give people the freedom to fit the eyewear
they want. Make them comfortable by placing mirrors in accessible areas, and
placing variety of items in a place where they can easily reach them. If you
want to put designer brands inside glass cabinet, make sure you have attentive
attendant to assist your customers in trying on different brands.
Class and Prestige
Add glamour and prestige on your display window by
creatively decorating it. This will be the first thing that your customers will
see even before they step inside your store. You can browse the internet for
window display ideas. Make sure that your display fits the season or the needs
of your customer to keep your store relevant and trendy.
Advertise
Add some fun or drama
on your store by putting some mannequins that suggest a fashionable way of
wearing sunglasses. Another way of doing it is by placing posters of
advertisement from the brand that you are selling. If you brand has a celebrity
endorses, you can post it and take advantage of the traffic that it may bring
into your store.
Store and Display
Lighting
Proper lighting may also affect the mood and the look of
your sunglasses store. Make your sunglasses look their best by carefully
layering lights that will accentuate your products. A well-lit store invites
customers and makes them want to stay long enough to make a purchase.
Inform and Entertain
An informative store can also attract customers. Put posters
on strategic locations inside your store giving them information in a form of
trivia or statistic that may help them in their decision making. A tip on how to choose sunglasses for their
face shape and the different technologies of sunglasses may be really helpful
for your discerning clients.
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