How to Utilize Facebook for your Online Jewelry Shop

Since its creation in 2002, Facebook has now become a part of the life of every netizen. People use a great percentage of the hours they spend online in browsing, responding and posting contents about their life, career, health, politics and even religious views on Facebook alone. From just being a simple social media site that is aimed to create a platform for online interaction, Facebook has now turned into a source of news, apps, games, and other fun stuff. More than anything else, Facebook is now recognized as a perfect place for advertising and online businesses.

Small, medium and even large enterprises benefit from social media sites. It draws people closer to your business and makes it easier to build an audience. If you are planning to build a business, creating a Facebook page will make your business more visible and recognizable online and offline. For an online jewelry shop, it is easier to engage with your client and build a loyal following if you have an efficient and interesting Facebook Page.

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Setting up your online shop

Finding the right name for your brand is essential in building your online brand. Use a brand name that is easy to remember and tells something good about your product. It is also good to have original name to make your brand easier to recall. 

If you already have a Facebook profile, you can now set up a Facebook page and start asking people to like your page. You can ask your friends and family members to like and promote your page.

Building an audience

Embedding a Facebook Social Media Plug in on your website allows you to get more likes from your website visitors. Choose from available plug in online and put it somewhere on your website when it can easily be seen. You can also start inviting your contacts from an email list telling them about your Facebook Page. Give out incentive like a discount or a gift certificate to use on your jewelry shop to attract more fans into liking your page.

Post engaging contents

Refrain from posting only promotional contents about your brand. You can also give background about your product and post about current events or holidays. Your Facebook posts do not only build up your product but also promote your company. Post high quality photos of your jewelry to give them a peek about the experience they’re going to have upon buying your products. 

Facebook allows you to schedule posts ahead of time to give you more control on what you want to have on your profile. Search for engaging contents, news, articles, videos, or memes to keep your Facebook page lively and user friendly. Keep your posts special for your audience by posting geo targeted contents. If you are in New York, it is best to post topics that are relevant for your city like holidays, weather, news flash, or public service announcement.