Attract More Customers With Your Display

Having a jewelry store is serious business.  It is not every day that you can hit the jackpot with your store’s sales as there will be days and periods of time that people would rather spend their money on something else.  This is the reason why you would have to create and stir the interest of the people for them just to get into your store and hopefully convince them to buy even a really affordable pair or earrings or a simple ring that does not cost an arm and a leg.  You can start with conceptualizing a visual necklace display area which people can easily browse through.

There are a lot of ideas on how to go about creating attractive displays.  It really depends on how you want it to go.  You can go for a simple design which a lot of people also appreciate.  However, there are stunning designs that can really get the interest of the shoppers which you can play upon. If you are only selling high end jewelry then you can highlight the brands but if you have a mix of fashion jewelry then you can incorporate this easily into the design of your necklace display area. 

image credit: PRSync

Highlight the brands 

It is easy to pique the interest of shoppers when you highlight known brands in your window.  Shoppers who are brand conscious are easily swayed to visit a particular store when they see the names of these brands emblazoned in your wooden earring display stand. Though it can be deemed as materialistic and taking advantage of this rather artificial culture of brand consciousness, it cannot be denied that branded and signature products are a big crowd draw. The case of jewelry is no exception. Give the generic jewelry their own place, but make sure you make lots of room for the branded ones and put them somewhere with high traffic. 

 Have several options of payments 

This is one surefire way to get more customers.  If you can be quite flexible with your payment terms, then you make it easy for your customers to be able to purchase the jewelry that they want. Of course, you can set conditions on how to go about this to make it clear to the customer. Lay-away plans may sound so 1980s, but they did work in the past, so it should still work up to now. Get in touch with credit card companies as well to see if you can arrange 0% interest plans for best-selling items so that more buyers will be interested to purchase through credit. 

 Offer something affordable 

If there are pieces that have gone out of style, you can probably lower down the price.  The low cost would certainly entice the customer into buying the piece and you can eventually dispose of the item. Be more flexible in your pricing of last season (or last year’s items) so that they could be easily sold, instead of writing them off as lost expense. Also, prepare to give away discounts in particular parts of the year when jewelry is a popular thing to buy, particularly in February (for Valentine’s), June (for weddings), and December (for Christmas).