Women will always be looking for different kind of shoes,
and for some shoe retailers, it’s quite tempting to put everything on display
just in case someone looks for them. While having a wide variety of shoe
selection, keeping a specific target market can help you become for more
focused and organized.
Like the old saying goes, you can’t be all things to all
people.
One of the key factors in being successful in any kind of
business is identifying your target market. From the product display down to
your marketing strategies, it’s always important to know who you are selling to
and what you are trying to sell.
If you’re launching new product in your wholesale shoes store or retail store, or thinking of new ways to improve your business, sit
down and ask yourself these following questions.
Who is your target market?
Think of the people who are most likely to step inside your
store. How old are they? Where do they live? What do they do? These questions
will give you an understanding of what kind of customers you are dealing with
everyday.
Different types of shoes appeal to different women depending
on their age, lifestyle and geographical location. Those who are working on a
professional environment are most likely to look for office-ready shoes while women
who enjoy outdoor sports and activities will be looking for comfortable and
sturdy footwear. Weather is also an important factor in choosing shoes so don’t
forget to incorporate these information in completing your shoe inventory.
How much do they earn?
This factor will help you determine the right pricing of
your products and how it can affect the purchasing behavior of your customers.
If you’re target market is earning above the average women that is when selling
luxury shoes can be possible. Otherwise, always try to match your price to what
people are usually willing to spend on each pair of shoes for a certain period
of time.
What do they want in their shoes?
Neon Shoes, spikes, studs and sky high heels may appeal to
younger generations but may not be as impressive to middle aged women. When
selling an item, think of their possible reaction towards your product. Will
they be impressed or will they cringe in disgust? Their preference is a reflection
of their taste and lifestyle so make sure to pay attention. Orient yourself
with different shoe trends and determine which will appeal most to your market.
Instead of trying to get everyone inside your store, have a
specific niche where you can offer unique and quality products. Aim for quality
and not just quantity when it comes to your marketing strategies and enjoy longterm result for your business.
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